Digital Ad based
on precisely targeted
E-retail data

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About
data

14%

2017 Global Online Consumer Report

of runet  
auditory

30%

Ecommerce Video Use in Online Shops

e-commerce segments

12

The Conversation
Index / bazaar voice

data
providers

10M

2017 Global Online Consumer Report

profiles monthly

87%

Ecommerce Video Use in Online Shops

real-time segments updates

Data sources

Internet data

  • Websites visits
  • Prefered content
  • Online shopping history
  • Search queries

Mobile data

  • App activity
  • Location data
  • Provider and device data

Social networks

  • Gender, age
  • Family status
  • Declared interests
  • Social network activity information: “Likes”, “Login’s” etc.

Segmentation

+ Demographics
+ E-commerce data
+ Smartphone
+ GEO
+ Look-a-Like

Ecosystems

Data Management
Platform

DMP tells DSP, what type of users will be most interested  by this products advertisement

Ad
impression

Your ad impression will be seen  only for those users who are interested in your ad by cooperation of three algorithms

Demand Side Platform

DSP aggregates advertisers requests for ad impression of different products

Sell Side Platform

SSP searches for free places on websites which target audience visiting right now and buy in brand distribution for best price

Everything we
do is crystall clear!

Client trully knows how much is he paying:

+ per ad impression

+ for users data

+ for the job itself

Cost etimation can be both reduced or increased in order to be most efficient.

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